Respecting Your Blog Readers
February 5, 2008
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The advice of respecting your blog readers may seem like a no-brainer, but a lot of blogs act like they don’t. I think they get so involved in churning out post after post that they forget about the other side of the equation: the blog reader. Here are some tips to show you respect your blog readers.
When you tell your blog readers you’re going to write about a particular subject soon, do it! Yes, sometimes life get in the way, and you may not have the time, but don’t make a habit of regularly breaking your promises. Your blog readership will drop, and you’ll be left blogging for just yourself and maybe 3 other people.
Respond to your comments is another way of showing respect. Since blogs are on the internet, and there’s no face to face interaction, the comment field is a way for your readers to respond back. If you ignore their comments, they’ll soon ignore you. No one likes being ignored in a face to face conversation. Why would blogging online be any different? Yes, there may be some comments that are meant to flame or incite argument. You side step those comments and concentrate on those who want to genuinely communicate with you.
Respecting your blog readers also includes not seeing them as cash cows. They are not there to click and buy from your advertising campaigns. Their sole purpose isn’t to make you money. They are there because they’ve taken an interest in what you have to say about your particular topic. Treat them as an equal, and not as a means to an end. If they happen to click on a link and purchase something, great! But if not, so what? If they sense that you are using them to earn money, you’ll soon be twiddling your thumbs with no readers. They’re not stupid.
Respecting your blog readers isn’t hard to do. It’s simple courtesy and common sense that you would give to people you’re interacting with face to face. Don’t be lulled into the anonymity of online communications. Respect your blog readers, and they’ll respect you.
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